Originally from Louisiana, Kirk moved to Oklahoma to become an insurance agent after a long career in law enforcement. Starting from scratch, he built a $16 million dollar agency in 10 years, becoming one of the top 10 Auto & Fire Producer for the largest captive insurance company in the country, earning countless awards and accolades. Kirk has been a highly sought-after speaker of the insurance industry for many years for his creation of the YBR (Yellow Brick Road) processes. These processes were formed from skills that Kirk developed as a police officer and applied them to the Property & Casualty Sales conversation. These techniques are extremely effective at maximizing the result of every conversation, predicting the responses of prospects, and limiting and overcoming objections.
This conversation inspired Kirk to write the book "The Yellow Brick Road for Insurance Phone Sales", which instantly became a hit in the insurance industry, and led to the creation of “YBR Scripts”, and “YBR Insurance Sales Training” to make implementation of these processes easy.